date:Feb 12, 2014
nt sales at established U.S. restaurants amid sluggish economic growth, stepped-up competition and internal missteps that have complicated its menus and slowed service.
In a recent call with analysts, McDonald's Chief Executive Officer Don Thompson vowed to create more of a coffee culture through high-quality McCafe products as well as to double-down on breakfast and sales of food priced around $1 -- in a bid to bolster sales.
Once or twice a week, Tremblay makes a slight detour from his morni