date:Feb 11, 2014
the amount of beef makes a big difference.
Executives at McDonald's declined to comment on Big King. But, spokeswoman Lisa McComb did note, the Big Mac remains a beloved iconic menu item at McDonald's.
Big King's big differentiator from the Big Mac: fire-grilling. That's what Burger King will continue to stress in its advertising. But it's going up against the Holy Grail of burgers. Since it went national in 1968, the Big Mac is widely viewed as one of the most successful burgers in fast-food