date:Feb 11, 2014
Severe winter weather stalled sales in January for McDonalds Corp., which reported a 3.3% decline in U.S. comparable performance for the month. Still, the fast-food chain managed a 1.2% increase globally on strength in international markets.
Despite promoting the breakfast menu and Dollar Menu More value options in the United States during the month, McDonalds couldnt overcome impacts of bad weather and ongoing macroeconomic challenges. Efforts to improve results focus on customer engagement,