date:Jan 27, 2014
A supersized pipeline created an operational headache for the McDonalds Corp., which blamed too many new products, too fast for disappointing fiscal results.
With last years additions of Premium McWraps, the Egg White Delight, new Quarter Pounder burgers and a flurry of limited-time offers, the hamburger chain said its ambitious innovation efforts caused complexity in its restaurants.
One of the things we did last year we overcomplicated the restaurants, said Tim Fenton, chief operating offic