date:Jan 15, 2014
e Coca-Cola reigns with a massive 42% share, the company has a small market share of less than 5% in the sparkling water market. The only Coca-Cola brand which has made an impact in this category is the zero calorie Glaceau Fruitwater, which managed to gain a market share of 2.4% within three months of its launch in May 2013. Fruitwater along with Vitaminwater (still water) and Smartwater (still water) are part of Glaceau, an energy drinks brand purchased by Coca-Cola in 2007. In order to furthe