date:Jul 07, 2012
The deal also includes the sale of smaller ethnic flour brands - Elephant Chakki Gold and Fassal.
Elephant Atta, which is a leading ethnic flour brand in the UK, is sold in a variety of medium, self-raising, white, brown and wholemeal flours, and is used to produce chapatti and other unleavened flat bread.
For the 12 months to 31 December 2011, the Elephant Atta flour business had a turnover of 17.8m and an EBITDA of 6.4m, and gross assets of 3m.
Premier Foods CEO Michael Clarke said that the co