date:Dec 18, 2013
Venturing and Emerging Brands (VEB), Cokes innovation hub.
Its going to make a more challenging environment for VEB to operate in because they will now have two masters to please, Kimberley said.
A tug-of-war could ensue. Kimberley added that while the parent company could be more interested in driving growth from emerging areas, the bottlers, who tend to lean toward developing core brands (in this case, carbonated soft drinks), could be more pragmatic about their points of emphasis.
And des