date:Dec 18, 2013
included the scrappy, little guys or trucks of three colors red for Coca-Cola, blue for Pepsi, white for Dr Pepper Snapple Group. In major U.S. markets, you could now add Red Bull to that list.
This is the case, Sadowsky said, because if the test with evian goes well, he could envision Red Bull as an alternative path to the market for proven, scalable brands. While its no sure thing, he thinks the company could take on other, complementary brands rather quickly.
Theyve got a very efficient a