date:Jul 06, 2012
essential, vital, and richest, which made the claims misleading.
The Code for Advertising Food (CAF) in New Zealand states that nutritional claims should be factual, not misleading, and able to be substantiated.
The complainant also referred to NZ Ministry of Health nutrition guidelines, which suggest that dairy is not necessarily essential to a balanced diet, and that a well-planned vegan diet (i.e. with no dairy) may be just as appropriate at all stages of life.
The ASA Chairman ruled agai