date:Nov 19, 2013
sed on what he sees at classes, Bassett believes the Korean coffee market is showing signs of readiness to split.
I think the coffee in Korea for the last several years has been prime for this next stage of evolution, the barista said. Theres an appreciation for what were trying to do.
Bassett says when consumers buy a cup of coffee theyre not just buying whats in the cup, but what the brand stands for including its values, personality and culture. According to him, new and existing customers