date:Nov 19, 2013
Aside from selling premium coffee, Paul Bassett also offers classes where consumers can learn tips and tricks to make a killer cup of coffee from the master himself. The classes are part of developing a specialty coffee market. Media coverage of these classes is also considered an important part of the companys overall strategy.
I dont feel there are any secrets that need to be kept. Im happy to share it all, said Bassett. In this way, were pioneering the process of growing the marketplace.
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