date:Oct 15, 2013
erica.
Starbucks explained that the Chinese market is still in its early stage of development, and at this stage, there are a lot of investments needed in infrastructure, and the number of stores in China is much less than in the US market. The overall smaller scale business results in a relatively higher cost in logistics, warehousing and others. But Starbucks declined to provide specific cost data.
Experts in the food retail industry say that 90 percent of the cost is for raw materials, labo