date:Oct 10, 2013
ated beverages and the general tilt toward better-for-you products, and, in particular, mid-calorie drinks that are low in sugar and other sweeteners, Tom First, Managing Partner, First Beverage Ventures, said that the firm had been seeking to make an investment in the probiotic space and looked closely at a number of kombucha brands.
I think kombucha is an extremely important category for the industry and showing a lot of growth right now, First said. Its a magical drink and a diverse beverage