date:Oct 10, 2013
Six months after launching a new fund aimed at investment in emerging non-alcoholic beverage brands, the private equity arm of First Beverage Group has taken a stake in Health-Ade, which markets a line of premium, small-batch kombucha products. The deal is the first transaction made by First Beverage Ventures new fund, whose limited partners include the Coca-Cola Co.s Venturing and Emerging Brands group as well as several high-net- worth individuals and family offices.
Though terms were not dis