date:Oct 08, 2013
mining the top 100 most valuable global brands, Interbrand said it examines three key aspects that contribute to a brands value:
The financial performance of the branded products or service
The role the brand plays in influencing consumer choice
The strength the brand has to command a premium price or secure earnings for the Company
A New Era of Leadership in 2013
In addition to identifying the top 100 most valuable global brands, the 2013 Best Global Brands report also examined the evolving