date:Oct 08, 2013
with its ethos, said Jez Frampton, Interbrands Global Chief Executive Officer. This is why, following Coca-Colas 13-year run at the top of Best Global Brands, Apple now ranks number one, he said.
Interbrands Best Global Brands methodology was the first of its kind to become certified by the International Organisation for Standardisation (ISO). The methodology analyses the many ways a brand benefits an organisation, from delivering on customer expectations to driving economic value.
When deter