date:Sep 25, 2013
soft drink business is highly competitive and Chauhan said the company would not compromise on pricing.
There is a slight premium on the product. We can't get into tighter pricing, he said.
The Rs 2,000-crore company is betting big on the new product and said that close to 40 per cent of its turnover is expected to come from the new product. The company has also set a target of more than doubling its turnover to Rs 5,000 crore by 2015.
The expected turnoverfrom Cafe Cuba is Rs 1,000 crore wit