date:Sep 25, 2013
a and orange flavours. So we thought this could stand out clearly.
The vision is to create a differentiated product and it took us 10 years to develop it, Parle Agro Chairman and Managing Director Prakash Chauhan told a select group of reporters here.
Primarily targeted at the youth, Cafe Cuba will be priced at Rs 20 for a 250 ml can and Rs 15 for 250 ml in a PET bottle. The product will also be available in 500 ml and 1 litre, but Chauhan declined to talk about their pricing.
The carbonated