date:Sep 25, 2013
cola major Coca Cola has not managed to push its global flagship brand Coke, ahead of this locally developed drink, making India the only market in the world, where Coke trails a group brand in market share.
The company plans to roll out Cafe Cuba by January or February 2014 and is aiming to garner a market share of 7 per cent within the very first year of its launch.
We are creating a completely new category in the carbonated soft drinks space. The carbonated drinks market only has lemon, col