date:Sep 25, 2013
Two decades after it hived off its carbonated soft drinks portfolio, Parle Agro today announced its re-entry into the Rs 15,000-crore cola market early next year with the launch 'Cafe Cuba', a coffee-flavoured carbonated drink.
Parle Agro had sold its popular and iconic soft drink brands namely Thums Up, Limca, Gold Spot and Citra, to Coca-Cola in 1993 and had also signed a non-compete agreement for 10 years.
Even today, after two decades, the Thums Up brand remains so strong that American