date:Sep 18, 2013
r everything a brand does. Aside from Seth's media experience, which speaks for itself, his general-manager mindset and broader commercial mindset is so important, and he brings that from Starbucks.
Meanwhile, Mr. Lowden said Ms. Krembs will bring a strong marketing perspective to the fast-evolving field and regional marketing teams. She will be charged with looking at beverage brands' national programs and helping them to take shape at a regional level.
We used to adapt national programs for