date:Sep 18, 2013
, resulting in several much-heralded media deals. There was a Pepsi Max video-in-print ad that ran in Entertainment Weekly and promoted CBS's Monday night lineup, as well as the development and execution of custom media efforts for the Pepsi Refresh Project.
Mr. Kaufman was recognized as an Ad Age Media Maven in 2010.
The Pepsi business and the cola world are so big and complex right now, said Mr. Lowden, noting the need to be in tune with consumers but also have a strong business rationale fo