date:Sep 13, 2013
competitor of Coca-Cola's Odwalla line of beverages, which is marketed as having fresh-sourced fruits and vegetables in its drinks. But while some of Odwalla's juices are pure fruit juice, others contain synthetic ingredients.
Despite their shortcomings, Coca-Cola and PepsiCo have good reason to be interested in the growing market for healthy alternatives to mass-produced soda. Consumers increasingly view synthetic ingredients as unhealthy. This perception caused an 11% decline in the use of hi