date:Sep 10, 2013
Mars appeared live on Fox NFL Sunday for the announcement just before the kickoff of the first week of Sunday afternoon games in the regular season.
The Super Bowl is still five months away, but early start of the publicity campaign for the halftime show is evidence that the entertainment rivals the actual game for attention.
The Pepsi Super Bowl halftime show is the most-watched musical event of the year, the NFL news release said. More than 110.5 million viewers in the U.S. watched last y