date:Sep 09, 2013
ich has performed incredibly well since its 2012 rollout, offering a testament to the Parsippany, N.J.-based companys business strategy: Acquire, then innovate.
We dont create value just by buying the brands, Mr. Gamgort said. Its what we do with the brands once we acquire them is where the value is generated. We tap into the existing awareness and equity that are in these brands, and we make sure that they are contemporary through innovation, renovation and some good quality targeted consumer