date:Sep 05, 2013
The J.M. Smucker Co. will increase focus and resources to a few key areas over the next several years: expanding in single-serve coffee, accelerating growth of the Smuckers and Jif brands, and building up the companys presence in frozen handheld.
Expected avenues to achieve these objectives include growing our brands and categories in which we currently participate, extending our brands into new categories and ultimately achieving this growth through product innovation, acquisition, licensing a