date:Aug 02, 2013
tising, she said.
In turning back to its Helper heritage, General Mills will build on a strong customer base, Ms. Chugg said.
Today over one million U.S. households eat our core Helper product line each weeknight for dinner, and we are on a mission to help the next one million households discover Helper, she said. In fact, we are traveling across the country in a Helpers branded food truck giving away over 400,000 samples of our great tasting products.
Other steps General Mills plans to bo