date:Jul 24, 2013
end of this year. It is adding in five to 10 new products a month and currently offers 80 items. Its business model seems difficult to scale, since the supply chain requires actually finding, manufacturing, packing, and delivering consumer goods. This round of funding will help NatureBox expand its customer base and meet demand for the service.
General Catalyst Partners led this first institutional round, following an initial seed investment last year. New investor Softbank Capital also partic