Barilla moves away from private label bakery as Lieken goes on the block
date:Jun 22, 2012
Lieken is headquartered in Dusseldorf, Germany, and employs around 4,700 people across 12 locations. In 2011, the company recorded 756m in sales.

Private label goes; branded stays

Barilla chairman Guido Barilla said:Lieken is mainly a private label bread business, an area that does not fall within Barillas long-term core strategy.

Going forward, Barilla wants to focus on growing its pasta, sauces and ready meals businesses worldwide -- from the Americas to the Far East -- while strengthening

05/24 22:20