Canadean sees ready meal growth in Europe
date:Jul 08, 2013
, which were introduced on the market in Sweden in 2007, consist of fresh, prepared, and packaged ingredients packed in a kit and delivered to the consumer. The consumer then cooks the ingredients using the instructions included with meal kits, with minimum hassle and no need for grocery shopping.

In France, ready meals are expected to dominate the prepared meals sector up to 2017, according to Canadean. The hectic pace of modern life has led consumers to value practicality and convenience in t
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