Consumers lose interest in Coles price drop campaign
date:Jul 04, 2013
say the supermarket has low prices.

Coles customers less satisfied

The latest findings from Roy Morgan Research also showed that satisfaction levels for Coles customers was dropping.

Satisfaction levels amongst Coles customers are similarly trending downward, indicating a strong relationship between satisfaction and perception of low prices, Mr Morris said. It remains to be seen whether Coles recent advertising campaigns involving promotional competition will have any effect on reversing the
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