date:Jul 04, 2013
years of exposure, said Norman Morris, Industry Communications Director for Roy Morgan. The latest March 2013 results reveal there is once again only a small gap between Coles and Woolworths customers, primarily due to a decline shown by Coles rather than ground made by Woolworths, he said.
Aldi wins on price
German-owned discount supermarket Aldi still has by far the strongest association with low prices in the industry, with Roy Morgan Research finding that around 9 in 10 of Aldis customers