date:Jul 04, 2013
ampaign losing effectiveness
Roy Morgan Research said the successful Coles Down Down campaign that has aired for three years would have played a considerable part in moving low price perception upwards among their customers. The campaign has been the point of different that allowed Coles to pull ahead of Woolworths for cut-through of low prices, according to Roy Morgan Research.
But perhaps the effectiveness of the Down Down campaign has come to end, with consumers tuning out the message after