Yogurt: the new Pepsi challenge
date:Jun 24, 2013



Yogurt is one of the fastest selling categories in grocery stores, and PepsiCo sees plenty of room for growth even though it has come late to the party.

Dairy has become everybody's favorite avenue when it comes to escaping the miseries of obesity, said Bevmark Consulting CEO Tom Pirko. Everybody's trying to figure out a health angle.

To boost its chances of success, PepsiCo has partnered with Germany's Theo Muller Group, a stalwart of the European dairy industry, repeating a strategy that
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