date:Jun 11, 2013
rence call today, BG CEO David Wenner conceded the acquisition price was a relatively high multiple by BG Foods standards.
However, he insisted the business was worth the purchase price. The typical business we purchase has a history of declining sales; this business has been experiencing double-digit growth for several years. We typically have to refresh the brand image and packaging. Here we have a brand that fits today's trends of healthy snacking and the packaging does an excellent job.
Si