date:May 24, 2013
instead focus attention on executing promotional plans, which allows them to work more closely with the retailer customers.
Through IBM's planning solutions, we not only streamlined the forecasting process for our sales team, but we increased our planning accuracy from 75 percent to 98 percent, helping us to further distinguish ourselves as the leading yogurt maker, Weaver added.
IBM's Smarter Commerce initiative features software and services that help companies transform their business proce