Pilgrim’s Choice advert pose a risk of emulation to children
date:Jun 14, 2012
a barbershop razor and the blades of common household objects, such as kitchen knives.

The ASA added:We are therefore concerned that young children might mimic the cowboys actions using common household objects in a manner that could seriously endanger their health

Despite Clearcast restrictions on broadcast times during daytime programmes not targeted at children a number of complainants had seen the ad when watching TV with their young children during the day, the ASA said.

Potential for
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