Dole Europe launches traceability platform for pineapples
date:May 22, 2013
ilm and discover all aspects of pineapple cultivation and the people behind the fruit. For the occasion, has also been redesigned to include the choice of a second fruit and optimized for enhanced navigation.

The launch will be supported by an online banner campaign.

Dole Europe Communication and Marketing director Xavier Roussel said that the consumers have been enthusiastic about the Dole Earth experience and the transparency in the supply chain has been very well received.

Dole Earth is an
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