date:May 16, 2013
se of an initiative launched in 2011 with an eye on improving store volumes and customer perception at Food Lion. The retailer, a division of Delhaize America, has now applied the program to some 800 stores, or about 80% of its store base.
Food Lion said it was holding grand re-opening festivities at the 178 stores, including providing the first 50 customers at each location a bag of free groceries through Saturday.
The company also plans to kick off a week of giving by donating fresh produce