date:May 14, 2013
t the time, Woolworths said the 2015 Market format aimed to connect customers more directly with fresh producers, and that the format would be progressively introduced as new supermarkets were opened or existing stores were refurbished across its network. The supermarket said that its stores would increasingly have a focus on wellness and healthy-living products such as its own Macro Wholefoods Market brand.
Woolworths also opened a 2015 Market format store in Yarrawonga in Victoria in March 20