date:May 13, 2013
ed the company's effort to revive sales in China, where restaurant sales tumbled after a highly publicized report in mid-December highlighted excessive levels of antibiotics in chicken from two of Yum's suppliers. Yum was not fined by food safety authorities, but it suffered a widespread backlash in the mainstream media and on Weibo, the China equivalent of popular U.S. social media site Twitter.
The company, which is tightening up its supply chain and bolstering its social media presence in Ch