date:May 07, 2013
Caroline Gulliver, analyst at Espirito Santo, said that Morrisons should begin to recover this year but that margins and profits could be sacrificed to drive sales.
She said: It is well known that Morrisons is underperforming due to its reduced exposure to convenience store and online sales growth. However, we also know from our survey results that customer perceptions of Morrisons' quality, price and promotions are also under pressure.