date:May 07, 2013
The consensus among city analysts is that Morrisons will report a 2% fall in underlying sales for the first quarter of its financial year, following a 2.1% reverse over the previous 12 months.
Clive Black, analyst at Shore Capital, said: Morrisons has been under performing the British supermarket scene since Q4 2011, despite considerable in-store category reviews, a material store modernisation programme and the opening of new space on a par in percentage terms with its major competitors, Asda