date:May 01, 2013
managers and sales directors, Nielsen said the intereactive and private environment will deliver genuine and dynamic insights into how shoppers react to packaging, point of sale, range alterations, layout changes and aisle activation.
Nielsen research shows that 25 per cent of new products fail in market, said Rachel Shaw, Associate Director of Nielsens Shopper Practice.
However, proper testing can dramatically increase a new products chance of success. Shoppers generally spend just 15 secon