date:May 01, 2013
per cent of its customers agreeing they were satisfied with the supermarket overall.
Woolworths, which was the only major supermarket to improve in 2012, maintained second place is the satisfaction ranking, with 87.4 per cent of its customers saying they were satisfied. Coles was not far behind, with 86.2 per cent satisfaction levels. IGA customers satisfaction level was at 83.7 per cent.
All the supermarkets have seen customer satisfaction levels rise and fall over the last six years. Overall