Aldi satisfaction bounces back after 2012 plunge
date:May 01, 2013
The proportion of consumers satisfied with German-owned Australian supermarket Aldi is once again comfortably higher than Australias other three major supermarket chains, according to market research organisation Roy Morgan Research.

In November 2012, both Coles and Woolworths came within 1 per cent point of Aldi, making it the closest race in five years.

But the latest results from the Roy Morgan Supermarket Satisfaction report show Aldi edging back toward the nine-out-of-ten mark, with 89.7
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