date:Apr 12, 2013
n this case, it probably doesnt hurt that Toledo has college students, because a value menu practically beckons to cash-strapped students.
More importantly, Toledo works as a good stand-in for any number of other places in America.
For the test market, you want the target audience to reflect the wider audience youre going after, he said.
Ms. Anderson said Toledo is a good and high-visibility market for Arbys, and that the city has a lot of the demographics they sought when looking for test au