date:Apr 12, 2013
007 for a new breakfast menu. In 2004, Boston Market tested home delivery in Toledo.
Ainsworth Bailey, an associate professor of marketing at the University of Toledo, said it makes sense that companies are drawn to Toledo when testing new menus and products.
Youre looking for a market that is relatively small. You probably dont want it in big cities like New York City where you cant control a lot of variables, he said. Youre also looking for quiet. You want to do this, but below the radar.
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