date:Apr 12, 2013
o pigeonhole itself.
Were proud of that, but were more than that, said Karen Anderson, senior vice president of business intelligence and consumer insights with Arbys.
Arbys says the goal of the new mix-and-match menu is to let customers choose how they want to use the menu whether it be adding on extras to meals or for a between-meal snack.
Pricing also ranges more than a traditional dollar value menu, with items ranging from $1 to $3. Ms. Anderson said that layered approach is becoming mor