date:Apr 07, 2013
duction as it sought to take advantage of a renaissance in the centuries-old industry.
Young, wealthy professionals in Asia, Latin America and Africa are driving demand for the drink and Diageo is looking to meet a thirst for brands such as Johnie Walker and JB.
Johnnie Walker is Diageos best-selling brand by far, shipping around 18m cases last year and accounting for just under half of the companys total Scotch whisky sales.
As well as building a new distillery, Diageo is also planning to in